What Companies Want

So enough about me, tell me about you.

An effective job search begins with a clear idea of your target job. As they saying goes, if you don't know where you're going, you probably won't get there.

But after identifying your job target, stop thinking about what you want and start thinking about what the company wants. Hiring managers offer jobs to candidates that demonstrate how they can meet company needs.

Companies want more

productivity
revenue
sales
growth
value
money
efficiency
problem-solvers

Companies want less

time spent
hassle
problems
turnover
money spent

Each time you apply for a new job--when you write your resume, customize your cover letter, or prep for the interview--spend a few minutes jotting down the company's needs and how you can meet them. Emphasize the results of your work and your history of solving problems and giving companies what they want.