An effective job search begins with a clear idea of your target job. As they saying goes, if you don't know where you're going, you probably won't get there.
But after identifying your job target, stop thinking about what you want
and start thinking about what the company wants. Hiring managers offer jobs to candidates that demonstrate how they can meet company needs.
Companies want more
Companies want less
Each time you apply for a new job--when you write your resume, customize your cover letter, or prep for the interview--spend a few minutes jotting down the company's needs and how you can meet them. Emphasize the results of your work and your history of solving problems and giving companies what they want.
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