An effective job search begins with a clear idea of your target job. As they saying goes, if you don't know where you're going, you probably won't get there.
But after identifying your job target, stop thinking about what you want 
and start thinking about what the company wants. Hiring managers offer jobs to candidates that demonstrate how they can meet company needs.
Companies want more
Companies want less
Each time you apply for a new job--when you write your resume, customize your cover letter, or prep for the interview--spend a few minutes jotting down the company's needs and how you can meet them. Emphasize the results of your work and your history of solving problems and giving companies what they want.
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My writer really polished it up which, I believe, made the critical difference between being 'read' and 'trashed.' Probabaly one of the better invetsments that I have made in my 'future'....The best part is, she never gives up till you are 100% satisfied. In my case, we did three revisions till I was happy.
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Why the Shotgun Approach Doesn't Work
What Hiring Managers Want
Three Essential Documents That Give Your Resume Extra Punch
