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Why the Shotgun Approach to Job Hunting Doesn't Work

Sometimes more isn't better.

The huge quantity of interesting job openings on online search engines such as Monster, Yahoo! HotJobs, and CareerBuilder, persuades some job seekers to engage in shotgun applications. They blast out resumes and generic cover letters to dozens of job postings in hopes that something will hit its target.

The problem with this approach is that it lacks focus. Hiring managers are looking for candidates that fit their exact specifications. A generalized resume and cover letter won't tell a hiring manager how you possess the specific qualifications they are seeking. Instead, a watered-down, vague cover letter tells them that you don't care enough about your job search to research the company or carefully read the job posting.

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The writer was very good at translating the verbal and written accounts of my skills and experience into a very well thought out resume and cover letter that highlight the best of my accomplishments and skill set...The service is professional enough to keep up with the trends observed in hiring managers in the business world... Thank you for an excellent product. I'm looking forward to the responses that I will be getting from the new resume.
- L.W., Medical Administrator

Definitely helped to improve the language in my resume! Made my job experiences section stand out more.
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It was very thorough, brought out things I would not have remembered to add that make me look exceptional--thanks.
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